4 - The Individualist

Individualists’ leadership style will be uncustomary. Authentic expression is paramount for them, and therefore they are prone to have their own unique way of going about things. Style 4s take a creative approach to their business, want to put their own stamp on their organisation, and have their attention focused on quality and style. Their team will experience them as sensitive, personal, and having an out-of-the-box way of leading and working. They have a driving need for self-expression and want to see their ideas come to life. They are likely to be seen as temperamental, moody, and self-absorbed. They want work to be personal and meaningful and will avoid what they perceive to be ordinary or mundane work. Individualists’ self-identity is wrapped up in their work, and when they believe their work is a true expression of how they see themselves, they are hardworking, disciplined, focused, and tenacious.